Homework #1: Choose a brand that you are familiar with. Upload an image of the brand you choose. Answer the following questions about the brand:
1. If branding targets prospects to recognize its product as having a solution to a problem, what problem does your brand address?
This brand targets and inspires people to exercise. It is especially targetting athletes and helping today"s youth to get outside, play, and get fit.
2. What solution does your brand offer?
My brand's solutiom is to create a variety of different sports wear like sneakers, boots, shirts, pants, shorts, etc. These items will help people to exercise in comftorble gear. My brand will also create safe sports equipment.
3. Does the brand clearly convey that message? Explain how.
Nike's global slogan is "Just Do It". The slogan does covey the message because in many Nike commercials, Athletes and other consumers are shown playing there sport and playing it well. They realize their potential when they use the Nike products
4. Do you identify with the message? Explain why.
Yes, because I use Nike products. I mainly used their sports wear because I used to play baseball. I used Nike batting gloves, cletes, gloves, and bats. I used these products because they felt comftorable and are made well. When I watch the commercials it makes me want to get up and get active.
