Target consumer #1 is intended for Catholics. Catholics celebrate the season of Lent. Lent is about giuving up something that is very near and dear to your heart. It is the 40 day period before the Easter season. Lent s a time for prayer and preparation to celebrate Easter. Catholics are the the only ones who celebrate Lent but are most closely associated with this holiday.
Target consumer #2 is Parochial Schools. These schools teach the fundamentals of the catholic religion and principals of Lent. The Parochial schools are always looking to raise funds for their schools and churches. The cards are easy and portable product used to raise money and spread the information about Lent. This can help to bring in new church members to the parish and new students to the Parochial Schools.
Target consumer #3 is Card Shops. Since cards are their specialty they have the most expertise in selling these types of cards. They would know how to market and set prices. Card Shops sell all types of cards for different holidays, occassions and religions. You will get the greatest number of people in the shortest amount of time to buy this product. Marketing time is essential due to the shortness of the Lent holiday (40 days).
No comments:
Post a Comment